Theme 1
Marketing and people – Focus is motivation, HR and Marketing, viral advertising, Marketing mix
Theme 2
Managing business activities – Focus is on Finance and production
Theme 3
Global Business – impact of globalisation and international businesses
Theme 4
Business decisions and strategy – focus on mergers and takeovers, ethical issues
Assessment
Paper 1: Marketing, people and global businesses
Assessed:2 hour written exam, 100 marks in total, 35% of A level
Questions: Section A = data responses and essay – total 50 marks, Section B = data responses and essay – total 50 marks
Paper 2: Business activities, decisions and strategy
Assessed:2 hour written exam, 100 marks in total, 35% of A level
Questions: Section A = data responses and essay – total 50 marks, Section B = data responses and essay – total 50 marks
Paper 3: Investigating business in a competitive environment
Assessed:2 hour written exam, 100 marks in total, 30% of A level
Questions: Based on pre-release research theme launched in November, Section A = data responses and essay, focus on the broad context, Section B = data responses and essay, focus on strand within the context